QuickTime represents one of the most successful file formats for displaying 2D and pseudo 3D data on the web.  maxVR.qt 2.0 is a 3ds Max 2008-2011 and 3ds Max Design 2009-2011 plug-in that lets you easily create QuickTime MOV files for the web or CD-ROM presentations.

 
maxVR.qt 2.0 uses the latest QuickTime technology licensed and distributed by Apple.  You may create QuickTime Panorama files and also QuickTime Object files.  For further in depth information about Apple QuickTime check out http://www.apple.com. 

Isn't there already a MOV file support in 3ds Max or 3ds Max Design?

Yes, 3ds Max is able to handle MOV files to create still images or animation (AVI files). However, 3ds Max can't create QuickTimeVR panorama files or Object QuickTimeVR MOV files.  maxVR.qt 2.0 offers for the first time, full support under 3ds Max or 3ds Max Design for Apple's QuickTime file format. 

Why would someone want QuickTime MOV panorama files?

It's a common web standard and it is also supported by nearly every Multimedia Authoring tool.  And best of all, 3ds Max lets you create 3D web content or CD-ROM productions in seconds!  maxVR.qt 2.0 does it all with ease and full control.